On Visibility, Traffic, and Digital Sales
The questions I'm asked most, plus notes from current research: how to become visible in search engines and AI answers, where customer traffic actually comes from, where custom e-commerce infrastructure parts ways with off-the-shelf packages, and what an AI assistant actually does for a business.
A New Era in Local Search: The Verification Loop and GEO
AI has become part of how local businesses are discovered, but customers no longer trust what a single channel tells them. Takeaways from SOCi's 2026 research on the verification loop and what it means for businesses.
What Are SEO and GEO?
What is SEO, what is GEO, and how do they differ? The distinction between classic search engines and AI-powered generative engines, and why a brand now needs to be visible in both.
How Do You Get Customer Traffic?
How do you bring customer traffic to a website? The structure that turns visitors into customers: capturing the right search intent, designing the page for conversion, and managing incoming demand without losing it.
What Is a Brand-Specific E-Commerce Infrastructure?
What is an e-commerce infrastructure, what modules does it consist of, and what should you look for when choosing an infrastructure provider? A comparison of off-the-shelf packages and brand-specific systems.
AI Agents and Personal AI Assistants
What is an AI agent and how does it differ from an AI assistant? The difference between a chatbot and an agent, how an assistant that works on a business's own data is built, and where it truly pays off.